Marketing plans are vital to marketing success. They help to focus the mind of companies and marketing teams on the
process of marketing i.e. what is going to be achieved and how we intend to do it.
Terms of execution - 6 to 9 months according to the size of the business and the activity of the company.
Method of execution - generating, analyzing and processing of the information at every stage of preparation
the plan.
Final product - Strategic practical marketing guidance which formulates the goals, objectives, strategies,
tactics and control.