2. Macro environment marketing audit
Macro environment marketing audit is a "picture" of the business environment in which the company develops it's activity.
This includes all factors that can influence an organization, but it is out of their direct control. It is continuously changing,
and the company needs to be flexible to adapt. The wider environment is also ever changing, the marketer needs to compensate for
changes in culture, politics, economics and technology.
Terms of execution - 1 to 3 months according to the reach of the research.
Methods - SWOT Analysis, Michael Porter's Five Forces Analysis, PEST Analysis.
Final product - Report in three parts. Description of the factors. Assessment of their influence upon the company.
Assessment of the possible future changes.
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Български
