Consumer analysis represents the nature of consumer decision making process. It is also giving information about the
demographic structure, and consumer's perception of the company.
Every bussiness should have answers to the folllowing questoins:
1. Who are our current and potential customers ?
2. Are we attracting the types of customers we want to reach ?
3. Why do our customers patronize us ?
4. Why do consumers not patronize us ?
5. How do our customers compare to our competitors' customers ?
6. What are the basic attitudes of our customers ?
7. How can we best reach our current customers ?
8. Who makes the buying decisions ? When ? Where ? How ?
9. Is our customer profile desirable in light of changes in population, demographics and lifestyles ?
10. How will changes in user trends / demands affect us ?
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