Marketing plan

Macro environment marketing audit

Micro environment marketing audit

Competitive analysis

Consumer analysis

Market analysis

Marketing objectives consulting

Developing marketing strategies

Creating a marketing mix

7. Marketing objectives consulting

Defining of marketing objectives is a key moment in strategic marketing planning. In the process of defining smart objectives main requirements are:

. Specific - Be precise about what you are going to achieve.
. Measurable - Quantify you objectives.
. Achievable - Are you attempting too much ?
. Realistic - Do you have the resource to make the objective happen (men, money, machines, materials, minutes)?
. Timed - State when you will achieve the objective (within a month? By February 2010?)

Method - Assessment of the objectives, choosing and defining of the leading ones.

Final product - Analysis offering different objectives sets.