8. Developing of marketing strategies
Developing of marketing strategies includes:
1. Product strategies - developing product mix, life cycle assessment, branding, portfolio analysis, new product development.
2. Market share strategies - for products, segments, geographical regions e t c.
3. Price strategies - price level defining, price discounts, break- even point.
4. Communicational strategies- preparation of promotional mix, advertising strategy, developing personal sales, PR strategies.
5. Distribution strategies - building up strategies of distribution channels, geographical coverage, physical distribution and logistics, e-distribution.
Method - Porter matrix, GAP analysis, BCG matrix, Ansoff matrix.
Final product - Detailed reporting tables and grafics, combined with full analysis of information and defining recommendations.
|
Български
